With the advent of large plasma screens everyone wants a video running on their trade show stand. A looped video running on a well designed stand can be a great asset to any company.
If practical, have a version of the video produced which relates to the show you are attending and the particular products/services which you have available.
Very important rule 1
Make sure the screen can be seen, especially when the stand is crowded.
Very important rule 2
If possible, try to incorporate the screen into the stand design.
Very important rule 3
Make certain that your video runs no longer than 60 seconds.
Very important rule 4
Do not use sound.
Very important rule 5
Include a ‘call to action’.
Very important rule 6
Brief your people on how to approach someone who has stopped to watch the video.
Very important rule 7
Never be seen eating your lunch on the stand – yuk!
To download our White Paper ˜Using video to maximise leads at exhibitions” send your contact details and we’ll send you the download link.
