Just a quick post to share something I think you will enjoy.
From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ads I’ve seen in ages.
It’s from LG, and it took only a few hours to shoot and a few more to edit.
Have a look - its only one minute long but I bet you would want to watch it right to the end even if you just happened on it.
It’s likely this will be cut to run on television as well, but probably a shorter version.
It’s great for a number of reasons:
It grabs and holds your attention. The “security-cam” footage is very well done, and authentic enough to keep audiences watching to see what happens.
It demonstrates the product’s main selling point in memorable fashion.
“You want a slim TV? - This one is slim.”
It doesn’t hammer you over the head with branding. It’s clearly an ad…just four shots in total.
And no sound!
Also I’m pretty impressed with the restraint shown by LG in this instance. Their logo and message are clearly visible in the final seconds of the video, but not obtrusive. In fact, the placement is specifically designed to lend even more authenticity to the video - most electronics stores would have signs like that in their window.
That’s all… just wanted to share an amazing video. One of the few where I wish I’d thought of it first.
It just goes to show that you don’t need to spend gazillions on motion graphics and famous names to really drive home a key message.
mkilcooley@meantimemedia.com